Filed under: Analysis / Opinion, Video, Odds and ends, Apple
Apple airs modified Intel ad in UK
Apple is airing a slightly different version of their Intel ad in the UK. They have changed the voice over to remove the 'dull little boxes dutifully doing dull little tasks' line and replaced it with, 'dutifully doing all the things PC's were built to do.'
This change makes this a less effective ad, but you don't have to take my word for it because you can watch it yourself.
Thanks to everyone who sent this in.
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Reader Comments (Page 1 of 2)
Stridey said 12:08PM on 3-04-2006
This is unfortunate, but predictable. I guess Intel didn't like the majority of their clients being called "dull."
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Lee said 12:13PM on 3-04-2006
If this were the US ad, it would be awful. The original ad is light years better. I hope Apple doesnt cave to Intel and edit the original to this in the US. Ugh!
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Chris said 12:19PM on 3-04-2006
I saw this on Channel 4 this morning, thinking "huh? Whats with the voiceover?"
It really doesnt have the same impact; it was just like, yeah "great".
But still, thats the first Mac I've ever seen advertised on UK TV.
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Ronak said 12:29PM on 3-04-2006
I saw it this morning, and thought 'What?' At first I thought it was just another advert that looked similar to the Apple one, but then I realised they'd changed it.
Sad they had to do this, PCs ARE dull little boxes.
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Ricky said 12:53PM on 3-04-2006
the british accent makes me ROFL, no offence
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J.T. Mill said 12:55PM on 3-04-2006
LAME! I know they had to change it, but they probably could have come up with something a little better...
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Matt said 1:03PM on 3-04-2006
the entire voiceover is different - sounds like crap compared to the original.
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Appleologist said 1:23PM on 3-04-2006
Totally ruins the original concept. The voice sounds distorted and the accent is way off.
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Rory said 1:54PM on 3-04-2006
They probably changed it for fear they'd get slapped down by the Advertising Standards agency like they did for the G5.
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Ahmed Hassan said 2:24PM on 3-04-2006
Ricky, what British accent?! It's the same american guy doing the voiceover!
Also, when you do "Save As Quicktime Movie", it says "final_factory_UK.mov" which may suggest this ad is primarily for the UK.
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adm said 2:25PM on 3-04-2006
What accent are you guys talking about? In the ad linked to above, that's Kiefer Sutherland speaking, just like in the original. Granted he sounds different and weird, but he's not trying to sound British.
ps. Sorry if this is self-promotional, but while we're on the topic of this ad: I mashed up the original with a clean room scene from David Cronenberg's 1981 sci-fi classic "Scanners". If you're interested, it's at:
http://amysrobot.com/archives/2006/02/apples_intel_co.php
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Pat said 2:26PM on 3-04-2006
Um... I'm almost positiveit's the same voiceover, and there is no british accent nor are they trying to fake one. I'm pretty sure it's actually Kiefer Sutherland, he does alot of voiceover work. And he was born in the UK. So shut it.
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edincubeburgh said 2:26PM on 3-04-2006
No offence taken Ricky, whatever ROFLing is. The accent isn't British. It's somewhere North American.
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Diarmuid Mallon said 2:56PM on 3-04-2006
UK ads are much more limited in making comparisons to other products. So no doubt this was a major factor in the edit.
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BJ Gilbert said 3:00PM on 3-04-2006
The entire voiceover is different. Some parts rerecorded, other changed. The music is shortened as well.
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yoharryo said 4:30PM on 3-04-2006
I would agree with Diarmuid in that it was not an intel thing but a 'have to' thing. Europe doesn't allow direct comparisons (and I'm pretty sure that involves insulting). But the new words just don't feel right...they don't have the same affect.
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bren said 6:06PM on 3-04-2006
That sucks!
But what sucks more is I have never seen any Mac ad in Ireland, where I live!
AND NO IRISH APPLE STORE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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tom stringer said 6:18PM on 3-04-2006
that was complete crap lol
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fra said 7:06PM on 3-04-2006
Ricky: That wasn't a British accent, It wasn't English, N.Irish, Scottish or welsh.
It was yank.
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brian said 10:06PM on 3-04-2006
That voiceover is Kiefer Sutherland!
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